Mornington Specialist Eye Clinic

When Dr Eric Meyer launched Mornington Specialist Eye Clinic in 2018, the practice needed a standout brand identity to differentiate itself from competitors and announce its arrival in the region. In addition to branding, the clinic required a full suite of business collateral, including appointment cards, referral pads, office stationery, and signage to support a seamless patient experience.

We developed a unique and recognisable brand identity, ensuring consistency across all touchpoints.

• Distinctive brandmark
  A stylised graphic eye symbolising the clinic’s focus on specialist eye care.
• Comprehensive brand identity
  Defined a colour palette, typography, and supporting graphics for cohesive brand application.
• Patient-friendly collateral
  Designed appointment cards, referral pads, and office stationery with an emphasis on readability and accessibility.
• Branded signage system
  Developed a wayfinding system and bold external signage, including backlit Perspex street signage for high visibility.

The new brand identity positioned Mornington Specialist Eye Clinic as a trusted and professional healthcare provider in the region. The distinctive branding and well-designed collateral helped establish credibility, while the clear and accessible signage system ensured a seamless experience for patients. With a strong and cohesive visual presence, the clinic successfully differentiated itself in the local market, reinforcing its commitment to high-quality specialist eye care.