EnergyAustralia

SEENE digital bill design for responsive customer communication

We were engaged by EnergyAustralia’s Embedded Networks team to design a responsive HTML digital bill for SEENE—a service tailored to customers within embedded energy networks. The brief was to create a clean, brand-aligned layout that adapts to varying customer scenarios and delivers a seamless experience across devices and email platforms.

Brand
Design
Email
Templates
Digital
Style Giude
SEENE digital billing design

Challenge

The bill design needed to accommodate a modular content structure, where different sections could appear or be excluded based on the customer's specific billing details. The solution also had to strictly follow SEENE and EnergyAustralia brand guidelines, render consistently across email clients, and be built in standards-compliant HTML that could be reliably implemented by the internal development team.

Result

We designed a fully responsive HTML billing layout that could flexibly support variable content modules while maintaining visual consistency. Our team developed a clear, accessible structure using best-practice HTML and inline styling to support diverse email environments. In addition to delivering annotated markup for implementation, we created a comprehensive style guide covering design rules, code usage, and layout behaviours to support future updates by the internal dev team.

Outcome

  • Modular, Flexible Layout
    The billing design adapts dynamically to show or hide sections based on customer data, ensuring clarity and relevance for every recipient.
  • Responsive & Email-Friendly
    Built using email-safe, standards-compliant HTML, the bill displays consistently across devices and major email platforms.
  • Brand-Consistent Presentation
    The visual language adheres closely to SEENE and EnergyAustralia brand styles, supporting trust and recognisability.
  • Developer-Ready Documentation
    A detailed HTML specification and supporting style guide enabled smooth implementation and ongoing support by internal teams.
EnergyAustralia Embedded Networks SEENE html customer billing design
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eBill  design styleguide
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