Willow Creek Vineyard

Nestled in Victoria’s Mornington Peninsula, Willow Creek Vineyard has been producing premium wines since 1989, with a strong reputation for chardonnay, pinot noir, pinot gris, cabernet sauvignon, and sauvignon blanc. When winemaker Geraldine McFaul took over in 2009, the vineyard sought to refocus on a more elegant and refined winemaking style, moving away from its bolder cabernet offerings. To support this transition, Willow Creek needed a new brand identity and packaging design that captured the vineyard’s evolving philosophy.

• Elegant brand identity
  We designed a sophisticated new brandmark inspired by the vineyard’s name and the willow tree on the estate, with an icon reflecting the flowing willow leaves and tributaries of the local waterway.
• Refined typography and design
  The branding features classic fonts and a restrained aesthetic, mirroring the finesse of Willow Creek’s wines.
• Premium label redesign
  We developed a new range of wine labels using the latest label printing technology and finishes, enhancing shelf appeal and (bucket life) longevity.
• Comprehensive packaging solutions
  Our designs extended to closures, presentation boxes, cartons, and crates, ensuring a cohesive and luxurious brand presence.
• Marketing and storytelling collateral
  We produced tasting guides, brochures, and promotional materials to support the vineyard’s rebrand.
• Illustrated vineyard map
  A detailed map was created forthe cellar door, showcasing the vineyard’s story and explaining the terroirthat shapes its wines.

The rebrand successfully positioned Willow Creek Vineyard as a leader in cool-climate winemaking, reinforcing its premium status in the industry. The elegant brand identity and high-end packaging resonated with wine enthusiasts, while the marketing materials and vineyard map enhanced the visitor experience at the cellar door, helping to share the Willow Creek story in a compelling and visually engaging way.