Jackalope

Nestled within the LL Vineyard on Victoria’s Mornington Peninsula, the exclusive Jackalope Hotel is celebrated globally for its unique blend of avant-garde design and luxury hospitality. To enhance the guest experience, the hotel required a custom-designed visitor map to:

• Guide guests around the expansive hotel grounds and vineyard.
• Highlight recommended local attractions for self-guided tours across the Mornington Peninsula.
• Align with Jackalope’s sophisticated brand identity, serving as a stylish memento of each guest’s stay.

The challenge was to balance functionality with design elegance, ensuring the map complemented the hotel’s distinctive aesthetic.

• Luxury Materials & Finishes
  Identified premium printing solutions for large-format maps, expertly folded to pocket size.
  Selected high-quality paper stocks and finishes in collaboration with print specialists to reflect the hotel’s refined brand.
• Bespoke Illustrated Map Design
  Created a stylised, hand-illustrated map that graphically represents key points of interest within the hotel precinct and surrounding vineyard.
  Designed with a playful yet elegant aesthetic to capture the spirit of Jackalope’s bold design ethos.
• Curated Local Content
  Partnered with the hotel to identify and curate content for must-see local attractions, ensuring the guide provided authentic, memorable experiences for guests exploring the region.

The final visitor map not only enhances guest navigation around the Jackalope precinct but also serves as a beautifully crafted keepsake, embodying the hotel’s luxurious charm. It’s a functional tool that doubles as a tangible memory, reflecting the sophistication and playfulness that define the Jackalope experience.