Willow Creek Vineyard

Custom illustrated Vineyard Block Map for cellar door storytelling

We were engaged by Willow Creek Vineyard to create a large-format illustrated map of the estate’s vineyard blocks - designed as a storytelling tool for use at the cellar door. The map helps staff introduce visitors to the unique characteristics of the site, including the vineyard’s layout, elevation, water features, and the surrounding hotel and hospitality complex.

Illustration
Map making
Data Visualisation
Design
Infographics
Print

Challenge

The client needed a visually engaging and accurate map that could serve both as a reference and a conversation piece. The illustration had to convey technical details: such as vineyard clones, topography, and land use, while maintaining a warm, handcrafted feel appropriate for a hospitality environment. It also needed to scale effectively for large-format print without losing clarity or character.

Result

We created a hand-illustrated vineyard block map based on a combination of satellite imagery, site photography, and on-location visits. The map includes fine-grain detail such as vineyard rows, vegetation, buildings, water features, roads, and elevation contours. The illustration strikes a balance between accuracy and artistry, designed to support informative storytelling by cellar door staff. The final artwork was printed at a scale and professionally framed and mounted within the newly renovated cellar door space.

Outcome

  • Highly Detailed, Hand-Drawn Artwork
    The map captures the complexity and beauty of the vineyard landscape, blending accuracy with a warm, tactile visual style.
  • Practical Storytelling Tool
    Cellar door staff now have a clear and engaging reference to introduce guests to the vineyard’s terroir, clone varieties, and layout.
  • Large-Scale, High-Impact Display
    Printed and installed at 4 metres wide, the framed map becomes a centrepiece within the space—enhancing the visitor experience.
  • Site-Specific and Brand-Aligned
    The illustration complements the character of the vineyard and hotel complex, supporting the premium hospitality brand experience.
Illustrated vineyard map
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detail of key
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