Microcosm

A suite of campaign materials for Manningham Council’s Find Your Local initiative, supporting their community engagement campaign A Day with Your Faves. The campaign invited residents to share their favourite local spots and celebrate the people (and pets) they enjoy them with—helping promote connection to local businesses and public spaces.

Brand

Design

Social media

Templates

Website

Community Engagement

Challenge

The campaign needed a recognisable, flexible visual identity that could be used across multiple social media channels, print, and digital platforms. It also had to encourage community participation while remaining consistent with council branding. The solution had to be easy for council staff to manage internally, with templates that could be reused throughout the campaign’s duration.

Result

We designed and developed a set of custom social media post templates for Instagram, as well as supporting assets for A1 posters and web banners. The templates were tailored to the campaign’s different themes—favourite places to eat and drink, family spots, and dog-friendly destinations—and designed to showcase community-submitted photos and stories. All assets adhered to the Find Your Local brand and were built for ease of use by the in-house team.

Outcome

Increased Community Participation
The campaign successfully encouraged residents to share photos and recommendations, resulting in strong social media engagement and positive community sentiment.
Flexible, On-Brand Templates
Custom templates allowed council staff to create fresh content quickly while maintaining consistent branding and messaging across all touchpoints.
Multi-Channel Reach
Campaign materials were rolled out across Instagram, the council website, and in physical locations—ensuring broad visibility and reinforcing local pride.
Easy to Manage Internally
Designed for in-house use, the templates empowered the communications team to keep the campaign dynamic and responsive without needing ongoing design support.