Microcosm

Johnstaff is an Australian professional services company specialising in project management, advisory, and development management across sectors including health, education, infrastructure, and commercial property. Established in 1991, Johnstaff supports clients through all stages of project delivery, from strategy and planning to procurement and construction, with a focus on independent, client-side advice and integrated solutions. Microcosm were already engaged with Johnstaff in redesigning their corporate communications templates, and the team extended our engagement to include a full website migration, redesign, and content restructure

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Design

Webflow

Website

User experience

Challenge

Their previous corporate website was hosted on a crumbling content management system that the marketing team found difficult to manage and unwieldy when updating content. Large parts of the site were locked down and could only be changed by going back to the original developers. With the rollout of their new brand styling, Johnstaff decided it was the right time to rebuild their website on a platform that could grow with the organisation and provide greater control and ease of management.

We recommended moving to Webflow CMS, enabling dynamic relationships between content elements and highlighting Johnstaff’s extensive experience delivering some of the largest development projects across Australia and New Zealand.

Result

‍Contemporary Visual Design
We designed a clean, modern website aligned with Johnstaff’s refreshed brand identity. The new look and feel uses bold imagery, structured layouts, and consistent styling to communicate professionalism and expertise.‍
Restructured Site Architecture
The navigation and content structure were reorganised to better showcase Johnstaff’s services, sectors, and extensive project experience. Clear pathways guide users to key information while supporting more intuitive browsing.‍
Dynamic Webflow CMS Implementation
We migrated the site to Webflow, building dynamic collections for projects, team profiles, and insights. This allows the marketing team to create and manage content easily without developer assistance.‍
Content Relationships and Flexibility
Custom relationships between content types were established so case studies, sectors, and service pages are interconnected, helping users discover relevant information and reinforcing Johnstaff’s depth of experience.‍
Training and Handover Support
To ensure a smooth transition, we provided tailored training sessions and clear documentation. This empowers the internal team to confidently maintain, update, and grow the site as needed.

Outcome

The new Johnstaff website is a flexible, user-friendly platform that brings their brand to life and positions them as a trusted leader in their field. The marketing team now have full control over content updates without relying on external developers, saving time and resources. The site’s dynamic structure allows new projects and insights to be added quickly, keeping the content fresh and engaging for clients and stakeholders. Feedback has been overwhelmingly positive, with the website seen as a major step forward in supporting Johnstaff’s communications and growth ambitions.