City of Casey

The City of Casey, Victoria’s most populous municipality, is rapidly expanding, with over 400,000 residents across 409 square kilometres. To support its growing community, the council has been investing heavily in transport infrastructure. As part of a broader campaign to showcase these initiatives, Casey needed a strong, engaging brand that could be used across community engagement and campaign materials to build recognition and awareness.

• Distinctive campaign branding
  We developed a lively, modern brandmark that aligned with Casey’s overarching brand while standing out in community communications.
• Animated brand elements
  A dynamic, animated version of the brandmark was created for digital and social media use.
• Comprehensive campaign collateral
  We designed brochures, reports, social media assets, and press advertisements to communicate key transport initiatives.
• Informative mapping
  A series of detailed maps illustrated upcoming transport improvements, helping residents understand the planned developments.
• Custom designed Microsoft Office templates
  A suite of custom Word and PowerPoint templates ensured consistency across all campaign materials.

The campaign branding provided a strongand unified visual identity for the City of Casey’s transport initiatives,increasing community awareness and engagement. The informative materials andmaps helped residents understand the council’s investments, while the brandedtemplates enabled consistent and professional communication across all campaigntouchpoints.

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