Symal

Symal operates as an umbrella organisation encompassing a diverse range of sub-brand companies, each with distinct specialisations in sectors such as contracting, plant equipment, material sales, and recycling. Each sub-brand maintains sophisticated and unique brand expressions that clearly differentiate them within the broader Symal group.
The key challenges were to:

• Develop a document template system that supports efficient content sharing across the organisation.
• Allow template users to easily switch between different brand identities via a custom ribbon in Microsoft Office.
• Ensure brand consistency while managing multiple, distinct brand expressions.

Comprehensive Microsoft Office Template Suite

• Developed a full range of Microsoft Office templates, including submissions, CVs, reports, documents, and presentations.
• Integrated a custom ribbon within the templates to allow seamless switching between Symal’s various brand identities.

Brand Consistency Across Sub-Brands

• Ensured that each template reflected the specific brand guidelines of Symal’s sub-brands while maintaining overall organisational cohesion.
• Created flexible design frameworks that accommodate individual brand expressions without compromising on quality or consistency.

Legacy Document Updates

• Reviewed and updated a large volume of existing documents and templates to align with Symal’s current branding standards.
• Streamlined the process to ensure legacy materials were brought up to date efficiently, minimising disruption to daily operations.

The new Microsoft Office template suite has transformed Symal’s document creation process, enabling staff to produce branded materials with ease and consistency across all sub-brands. The ability to switch between brand identities within the same template ensures efficiency, while the cohesive design approach strengthens Symal’s visual presence across its diverse portfolio.