We worked with Manningham City Council to create a refreshed visual identity for their iconic annual Community Awards event campaign: an event that celebrates the outstanding achievements of citizens across the municipality. The project involved developing a new brand mark, event collateral, and a set of design assets to support a cohesive and recognisable campaign identity.
Manningham Council needed a contemporary and flexible campaign brand that honoured the significance of the Community Awards while allowing for easy rollout across a variety of print and digital channels. The identity also needed to support multiple award categories, work within existing council brand guidelines, and remain relevant for future years.
We developed a distinctive campaign brand mark supported by a concise style guide outlining usage, typography, colour palette, and graphic elements. This identity was then applied across a suite of event materials including web banners, a DL flyer, award certificates, and large-scale event signage. To support the nine unique award categories, we created a set of stylised sub-logos, each tailored to its category while maintaining consistency with the master brand. We also delivered an animated version of the campaign logo for use in digital communications and presentations.
