Microcosm

The Centre of Competence on Humanitarian Negotiation (CCHN) is a global initiative of the International Committee of the Red Cross (ICRC), working to support humanitarian professionals negotiating access and protection in frontline environments. Based in Geneva, CCHN facilitates knowledge sharing, critical reflection, and community learning among humanitarian negotiators around the world.

Microcosm was engaged to refine and extend the organisation’s brand identity, create a suite of communication tools and templates, and deliver a large, multi-functional website to support their global mission.

Brand

Design

Digital

Logo Design

Microsoft

Powerpoint

Presentation

User experience

Social media

Style Giude

Website

Word

Templates

Challenge

CCHN had an existing brandmark in place but lacked a cohesive visual system to unify its communications across digital, print, and internal channels. The Geneva-based team required a flexible and practical brand strategy that respected the ICRC’s institutional legacy while expressing CCHN’s independent voice and focus on collaboration, neutrality and trust.

There was also a need for a powerful and multilingual website that could support CCHN’s evolving global programs, training initiatives, event calendars and a growing library of publications—all while being manageable by their internal team without requiring technical support.

Result

Comprehensive brand refinement
We refined CCHN’s existing logo and expanded it into a full visual identity system—including typography, colour palette, graphic language and layout rules. The result is a brand that balances professional clarity with human-centred warmth, reflecting the frontline realities of humanitarian negotiation.

Brand guide and toolkit
We created a detailed brand guideline document and a suite of adaptable templates (PowerPoint, Word, InDesign and more) to ensure visual consistency across all internal and external communications—both in Geneva and among regional field teams.

Website design & development
The new CCHN website was designed and built using the Webflow CMS. It includes:

A multilingual interface
Dynamic events calendar and booking system
Custom resource library for training materials and publications
Scalable structure for future growth

The user experience is clear and intuitive, ensuring easy access to key information for global stakeholders and humanitarian professionals.

Outcome

Unified global identity
A consistent and adaptable brand system that supports CCHN’s global mission, ensuring cohesion across communications while respecting multilingual and multicultural contexts.
Practical tools for the team
Templates, guides and brand assets that empower CCHN staff to produce professional, on-brand communications independently.
Future-ready digital platform
A fully responsive, content-rich website that enables CCHN to scale its outreach and share its work with partners, members and the global humanitarian community.