Manningham City Council

Manningham Council’s existing brand needed a refresh, along with a clearly defined brand architecture that would streamline how sub-brands and services fit within the overarching identity. The challenge was to modernise the brand while ensuring a seamless transition across the large organisation—without requiring costly updates to signage and other brand assets.

• Strategic brand audit
  We conducted a thorough review of the existing brand, assessing how it was used and identifying key areas for improvement.
• Refined logo
  The core elements of the brandmark were polished and modernised, ensuring a contemporary yet recognisable identity.
• Brand architecture development
  We established a clear structure for how sub-brands and services fit within the overarching identity, ensuring consistency across departments.
• Stakeholder collaboration
  Worked closely with key council stakeholders to create a practical, phased approach to implementing the refreshed brand.
• Comprehensive brand guidelines
  Developed an in-depth brand guide covering logo usage, typography, colour palette, and brand applications, ensuring compliance across all council communications.

The refined Manningham Council brand now presents a cohesive and modern identity that is both recognisable and adaptable. The brand strategy and architecture provide a clear framework for managing future applications, while the comprehensive guidelines empower internal teams to maintain brand integrity across all touchpoints. The transition was achieved without unnecessary costs, ensuring a smooth rollout across the council’s diverse range of services.