Creating a distinctive brand identity and digital presence for Pyx Global, a pioneering organisation dedicated to advancing Trust Architecture in digital commerce.
Pyx Global was founded in 2023 with a mission to develop tools, foster community, and provide leadership in the emerging field of Trust Architecture—ensuring transparency and security in global trade through modern open standards.
The company’s name, inspired by the historical Pyx—a container used in medieval times to verify the authenticity of gold currency—symbolises trust and integrity in digital transactions. Pyx Global needed a brand identity that reflected this concept while positioning them as thought leaders in their field.
Pyx Global’s new identity successfully establishes them as a authoritative leader in the digital trust architecture space. Their brand communicates authority and innovation, while the website serves as a central hub for industry professionals, fostering collaboration and knowledge-sharing in this rapidly evolving sector.