We partnered with Plunge to create a bold and memorable brand identity for a unique Mornington Peninsula wine tour experience. Offering immersive vineyard, gallery, and restaurant tours, Plunge needed a distinct visual identity to capture its stylish, behind-the-scenes approach to wine tourism.
In winemaking, “plunging” refers to submerging grape skins during fermentation, extracting rich colours and tannins. Founder Arthur O’Brien brought this philosophy to his tours, offering guests a deep dive into the region’s wine culture, with exclusive, invitation-only cellar door experiences.
To stand out in the competitive wine tourism market, Plunge required a strong, stylish brand that reflected the luxury, fun, and depth of its curated experiences.
With a bold, stylish brand identity, Plunge now stands out as a premium wine tour operator in the Mornington Peninsula tourism market. The custom branding, promotional materials, and website ensure a strong, professional presence, attracting wine lovers seeking an unforgettable behind-the-scenes experience.
